Every summer, we take on one of our most exciting and challenging commercial projects: constructing SRAM’s flagship space during Crankworx, the world’s premier mountain bike festival. Located at the bustling base of Whistler Bike Park during the sport’s biggest event, this project demands precision timing and flawless execution in the heart of peak summer chaos. Our team builds a multi-level structure featuring an elevated viewing platform that offers spectators prime sightlines of the action, while the ground level houses SRAM’s comprehensive product showcase, professional mechanic stations for elite racers, and flexible meeting spaces for industry workshops and team gatherings.